Where To Find UGC Creators in 2025: Our Guide

When it comes to planning for your next UGC ad campaign it’s vitally important to know where to find UGC creators that deliver effective content. The dramatic growth of the UGC space in the past few years has in turn led to a sharp increase in the number of dedicated UGC creators and traditional influencers trying their hand at UGC.

Knowing where to find UGC creators for your brand can therefore be fairly complicated; luckily for you, you’ve found us.

We’re called ‘Find’ for a reason. We know exactly where to find UGC creators and specialise in matching hundreds of global brands with impactful UGC creator talent. Here’s our guide to help you find UGC creators for your next UGC ad campaign.

What key things should you look for when trying to find UGC creators?

Firstly, it’s important to remember that with UGC, follower counts are largely irrelevant. With UGC you aren’t onboarding a creator for their following and influence over said following, you are onboarding them for their content creation talent and authenticity.

All good UGC creators will have a showreel or media kit with some previous example pieces of content. We thoroughly recommend you do a deep dive into a UGC creator’s previous content to gauge creativity levels and authenticity when trying to find UGC creators.

At Find, we place a heightened importance on creativity and thoroughly lean into creative freedom for our creators, which is why our creator vetting and onboarding process is far more vigorous and in-depth than most other US & UK UGC agencies. We understand the power of creativity and would encourage you to put that at the top of your priority list when it comes to creator onboarding.

Where is the best place to find UGC creators?

Traditionally, knowing where to find the best creators for a digital marketing campaign was relatively straightforward. Creators with good engagement levels stood out from the crowd and were easy to find directly on social platforms or through creator search tools.

With UGC things can be a little more challenging with impactful creators sometimes being lost in the wider influencer crowd. We highly recommend partnering with a dedicated UGC agency that has an existing network of UGC creators ready to go in order to effectively and efficiently find UGC creators.

At Find, we have exactly that. A large network of impactful UGC creators that are ready to go. We know what to look for when it comes to UGC creators and take the guesswork out of the UGC creator onboarding process for hundreds of global brands.

UGC Agency vs UGC Platform

As mentioned if your brand is looking to work with UGC creators, we highly recommend you work with a dedicated UGC partner that can deliver effective UGC ad campaigns rather than running the campaign in-house. They know where to find the best UGC creators and will generally generate far more impactful results.

There are many global, US & UK UGC agencies and UGC platforms out there to choose from, so which is best for you?

If you’re looking for a personal bespoke approach from a partner who understands your goals and feels like an extension of your existing team, then we would highly recommend you work with a dedicated UGC agency rather than a UGC platform or non-dedicated UGC agency.

With a UGC agency, you’ll get all of the UGC expertise and knowledge that comes directly from working with a dedicated UGC partner, but also, the personal high level of detail that comes with working with an agency as opposed to a UGC platform.

Our UGC campaigns at Find are completely bespoke and customisable. We take time to understand your needs and goals. As UGC experts, we will carry out creator vetting, onboarding and content delivery but at each stage give you the final approval so you are completely happy with the outcome of your campaign. We think having an adaptable UGC agency partner like Find is therefore an essential to ensure your marketing budget is being spent wisely and your working with the best UGC creators.

Explore our UGC creator network

If you’re looking to find UGC creators that deliver impactful results and content for your next UGC ad campaign, then get in touch with us and explore our UGC creator network today.