The Find Blog: Posts & Insights From The World of UGC
The Find Blog is your home for all things influencers and UGC. Find blog posts, insights and news from the everchanging world of UGC that will help elevate your reach and social impact in the new era of influence.
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Recent Posts.
January 29th 2025
The Power of Creative Freedom in UGC Ads
The secret to success for all UGC ads lies in the power of creative freedom. It's the key way to instantly grab the attention of your intended consumer in that all important first 5 seconds. Here's why.
2-Minutes
Strategy
January 9th 2025
#gifted: Why Influencer Gifting Doesn’t Work
Does influencer gifting work? In our opinion, the answer is a firm no. Learn why your brand should move away from influencer gifting and towards UGC for your upcoming digital strategy.
2-Minutes
Insights
January 7th 2025
Where To Find UGC Creators
Finding the right UGC creators is vitally important to the success of your campaign. Here's our guide to help you find UGC creators for your next UGC campaign who deliver on impact.
3-Minutes
Tips
January 6th 2025
Organic Content
vs UGC
We explore the key differences between organic and UGC influencer campaigns and why UGC should be the priority when it comes to your brand's digital strategy in 2025.
2-Minutes
Insights
The Find Blog: All Posts.
UGC Ads: Why Creative Freedom Is The Secret To Success
Have your UGC ads been lacking in results and general engagement? If so, it’s probably because you aren’t allowing a creator to actually create.
Creativity-sucking briefs and overly restrictive content amendments are the key reason why the vast majority of published creator content is skipped within the first 5 seconds.
Grabbing a potential consumers attention in that first 5 seconds is vital, here we explore why that is and why creative freedom is the secret to achieving that.
#gifted: Why Influencer Gifting Doesn’t Work
Does influencer gifting work? In our opinion, the answer is largely no.
Whilst it can “work’” the results you are going to see will be fairly limited in comparison to working with UGC creators and it can be a fairly time-consuming and costly process.
Gifting can also be harmful if carried out in the wrong way. We explore all of that and more and discuss why your digital strategy should move away from gifting and towards UGC.
Where To Find UGC Creators in 2025: Our Guide
Trying to find UGC creators for your brand can be a complicated process. UGC creators can sometimes get lost in the wider influencer crowd when using traditional influencer search methods; so knowing how to find the best creators for you is vitally important to the success of your digital strategy. Here is our guide to help you find the best UGC creators for your next UGC ad campaign that deliver on impact and achieve the results you need.
Organic Social Media Content Vs UGC (User Generated Content)
Is your brand looking to work with creators and unsure whether you should be looking at organic social media content or UGC? We’re here to help shed some light on the differences and why we think UGC is the way to go.